The founder himself visited 12 to impart some serious advertising wisdom, which consisted of us asking him things we wanted to know. We learned that trying to save the world will only annoy people, so the best you can do is just be honest; a personal vision is a lot like making love (it has to satisfy both you and the other thing); success is more dangerous than failure; inspiration comes when you’re screwed; and what he wants from us is immaterial, ‘cause we’re here and we’re fucking paying for this thing. All in all a great and honest lesson.
Friday, June 29, 2007
WK Speaker Series: Dan Wieden
The founder himself visited 12 to impart some serious advertising wisdom, which consisted of us asking him things we wanted to know. We learned that trying to save the world will only annoy people, so the best you can do is just be honest; a personal vision is a lot like making love (it has to satisfy both you and the other thing); success is more dangerous than failure; inspiration comes when you’re screwed; and what he wants from us is immaterial, ‘cause we’re here and we’re fucking paying for this thing. All in all a great and honest lesson.
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